How we took a Google Business Profile from 1 call to 609 calls in 4 months
Clean optimization, real reviews, weekly posts, and local citations. No ads. Only solid Local SEO.
Client type: Local service business • Location: Metro city • Project length: 4 months
Bars are relative to the highest month. Data from Google Business Profile Insights.
Client overview
The client runs a local service business in a competitive urban area. The Google Business Profile was live but inactive and incomplete. Visibility was low and customer trust was weak.
- Only 1 call recorded before engagement
- No reviews or photos
- Wrong or missing categories and services
- NAP inconsistencies across directories
Goals
- Increase calls and customer inquiries
- Rank in top local map positions
- Build trust with reviews and visuals
- Establish consistent local signals and citations
Initial audit and key issues
Profile completeness
- Description missing or thin
- Service list and areas absent
- Categories not aligned to intent
Trust signals
- No genuine reviews
- No photos, logo, or cover
- No posting activity
Local authority
- NAP inconsistent
- No citations in trusted directories
- No backlinks from local sources
Strategy and execution
Week 1, technical setup
Optimized business title, fixed primary and secondary categories, wrote an SEO aligned description, added services with pricing where relevant, mapped service areas, updated hours and attributes, enabled call tracking and UTM parameters.
Week 2, visuals and brand
Uploaded original photos, team and work shots, logo and a clean cover. Added geotagged EXIF data where appropriate and ensured image consistency with brand colors.
Week 3, reviews engine
Launched a review acquisition flow with short links and QR codes. Trained the staff on asking at the right moment. Responded to every review with a helpful tone.
Week 4, content cadence
Started weekly posts covering offers, services, and seasonal needs. Added FAQs to address common objections. Tracked post CTR and adjusted copy.
Weeks 5 to 8, citations and cleanup
Published listings on trusted directories, fixed duplicates, and aligned NAP everywhere. Built a few local backlinks from community portals.
Ongoing, measure and refine
Monitored insights, keyword impressions, photo views, and call volume. Tweaked categories, services, and posts based on data.
Results
| Month | Calls | Change |
|---|---|---|
| June | 120 | Baseline after setup |
| July | 140 | +16.7% |
| August | 165 | +17.9% |
| September | 184 | +11.5% |
Total calls in 4 months: 609. Growth vs the previous period: 150.6%. Daily inquiries from Search and Maps without paid ads.
Why it worked
- Full profile completeness with the right categories
- Reviews and responses that built real trust
- Weekly posts that kept the profile active
- Original photos and consistent branding
- Citations and NAP alignment across the web
- Ongoing optimization based on insights
Frequently asked questions
How soon can I see results?
Most profiles show movement within 2 to 4 weeks. Competitive locations may take longer. The key is a complete and active profile with real customer proof.
Do I need a website to rank?
No. A website helps but it is not mandatory. This case grew using only Google Business Profile and strong local signals.
Can you help with suspended profiles?
Yes. We audit compliance, prepare documentation, and guide reactivation. Each case depends on eligibility and policy alignment.
Get the same for your business
We set up, optimize, and grow your Google Business Profile. Calls, visits, and real customers. No fluff. Only what works.
Or fill the form and we will reach out.